Wednesday, April 16, 2014

Jon Jones

The Art of Marketing

by Brian Doerfler on April 15, 2013

“Do you want to be a &*#$% fighter?!” UFC President Dana White made headlines when he gave what is possibly his most infamous speech to the first batch of TUF contestants. The message was clear: did these guys understand what they were in for? Did they really understand what it took to be a fighter? […]