Tag Archive for Personality

The Art of Marketing


“Do you want to be a &*#$% fighter?!” UFC President Dana White made headlines when he gave what is possibly his most infamous speech to the first batch of TUF contestants. The message was clear: did these guys understand what they were in for? Did they really understand what it took to be a fighter? In the roughly 20 years that Mixed Martial Arts as we know it has been around, fighters have definitely figured it out. Or have they?