With constant ads running on TV for products such as Gatorade, Powerade, Vitamin Water, etc; it’s no surprise that sports drinks are a billion dollar industry. When we see our sports heroes score that winning goal, make that slam dunk, or run it in for touchdown, and follow it with a big gulp of whatever liquid beverage they are promoting, it’s no wonder why the success of these companies is so monumental. We naturally associate Eli Manning’s mind-blowing touchdown with his TV pitch. And think that, if I drink the same thing, I can be like “that guy” or to achieve similar results. Even if we don’t think we think it…we do think it. We unconsciously assume that these products contain what our bodies need to achieve optimum health, recovery, and physical performance, when the reality is, that this could not be farther from the truth.