(Kansas City, MO.)
May 2, 2002
On April 11, 2002, Title Boxing, L.L.C., a privately held boxing equipment distributor based in Lenexa, Kansas settled a two year long lawsuit brought on by competitor Ringside, Inc., another major distributor of boxing equipment.
In April of 2000, Ringside brought suit against Title Boxing, which was founded by two former Ringside employees, Tony Carbajo and David Hanson, claiming that they took Ringside’s customer list and violated trade secrets. The lawsuit had the potential of destroying Title Boxing in its infancy, however, feeling unfairly attacked, they fought back aggressively by filing counter claims. The lawsuit was settled with Ringside paying Title Boxing $200,000 in the settlement. “We have become a very successful boxing equipment company worldwide,” remarked Tony Carbajo, co-founding partner of Title Boxing and a former regional Silver Gloves and Golden Gloves champion. “David and I are grateful for the years we had at Ringside, but, it’s the American way to want to build your own company, and to develop your own unique set of standards. We are passionate about boxing at all levels. We are simply dismayed that Ringside took such an action, which seems to be initiated due to our success.”
In less than four years, Title Boxing has grown into a prizefighter, not only in settling this lawsuit in their favor, but also in establishing itself as a significant player in the boxing equipment business. The entrepreneurial company was started in 1998 with three co-founding partners. From 1999 through 2000 they had a 99% increase in revenues. From 2000 to 2001 revenues increased by 43% and they project that number will increase approximately 55% in 2002. “TITLE signifies Togetherness, Imagination, Thoughtfulness, Long-lived and Excellence,” remarked Robert Richey, equipment manager for Don King Productions. “Tony and David are true professionals and I am proud to consider them part of my family.”
Title Boxing was established with the goal of becoming a premier boxing equipment company offering a one-stop-shop for the amateur and professional boxer, as well as workout and cross-training enthusiasts. They have established solid relationships with manufacturers such as Everlast, Tuf-Wear, Grant and have their own very popular Title brand. Their advertising tagline says it all
“The service we receive from Title Boxing is second-to-none,” stated Ted Gimza, president of the Chicago Golden Gloves Association and the Windy City Boxing Club. “When we think of boxing, we think of Title. They are not only our prime boxing supplier, but we think of David and Tony as our friends.” Direct mail sales accounts for 75% of their business and their Internet presence garners approximately 25% in sales and is growing daily. They mail out over a half a million catalogs to customers in more than 77 countries on a yearly basis, and that number is growing too.
Their customer list includes notables such as Don King Productions, the Chicago Golden Gloves Association, the world famous Johnny Tocco’s Gym in Las Vegas and many more amateur and professional boxers, trainers, gyms and aficionados.
Unheard of in the boxing equipment business until Title Boxing came along, was technologically sophisticated and dedicated customer service. From day one, their 800 number has been ringing non-stop, and if you call to place an order it usually gets shipped the same day. Their Internet site boasts the widest array of boxing equipment in the world. “The organization, timely arrival and completeness of my order was performed with perfection,” stated Charles B. a very satisfied online customer. “I was kept thoroughly informed as to what was going on with my order at all times. I was greatly impressed with my experience with your company…I intend on using your online services again.” To meet a desperate customers needs, Jeff Hedrick, operations manager for Title Boxing, who is also a former Kansas City Golden Gloves boxer, took the Southwest Airlines red-eye to Las Vegas just to get a special shipment of gloves to a major Don King championship fight.
“We are becoming the one-stop shop of boxing equipment,” stated David Hanson, co-founding partner for Title Boxing. “We have great products, in all categories, and our prices are as competitive as it gets in the business. We also have very low employee turnover, which is hard to come by in any industry.” Through research, and from the wisdom of co-partner Joe Wally, a Harvard business school MBA recipient and business entrepreneur, the company has a solid business plan and knows how to streamline costs and efficiencies. Currently, they have 25 employees and inhabit 15,000 square feet of office and warehouse space. “What our customers value at Title Boxing is quality, price and customer service, not lawsuits,” remarked Joe Wally. “We are very happy to compete on that basis.”